Daniel Jester

Daniel Jester

Creative Force Chief Evangelist

Daniel Jester is an experienced creative production professional who has managed production teams, built and launched new studios, and produced large-scale projects. He’s worked in-house at brands like Amazon, Nordstrom, and Farfetch as well as commercial studios like CONVYR. Creative-minded, while able to effectively plan for and manage a complex project, he bridges the gap between spreadsheets and creative talent.

Course Audience

This course is for Producers, Art Directors, and other creatives who are part of an editorial content production process. In Creative Force, these roles are responsible for managing editorial projects, the individual editorial deliverables, sample and product management, developing the art direction of the editorial content being products, as well as any other tasks required to execute an editorial shoot.

Description

As we are sure you know, producing editorial content is an entirely separate beast from shooting high-volume e-commerce content. The required shots, styling, and retouching requirements are more subjective. Often, the shooting is taking place on location rather than on a closed set. And all of this means there are a ton of moving parts to capture the perfect images.

If you’ve spent a lot of time producing editorial content, some of the following likely sound familiar:

  • Samples not making it to set or on location
  • The wrong samples being brought on set or on location
  • Lack of clarity or lack of alignment within teams about the art direction of the shoot
  • Lack of clarity around the shots required
  • Difficulty managing changing style guides and other documentation related to a shoot
  • A lack of flexibility around the post-production process

Editorial content production is already complex and none of the above is particularly helpful in making it any easier. So it was with these pain points in mind that we designed our editorial module. As part of this course, you will have the opportunity to learn about the features that comprise our editorial module as well as experience them firsthand in your Creative Force account. As you move through this course, you’ll learn how to:

  • Create new projects
  • View your created projects
  • Find a project
  • View your project’s high-level information
  • View the status of your project
  • View the data associated with the project
  • Navigate to your project documents
  • Upload project documents
  • Create deliverables with a CSV
  • Create project products
  • Navigate to view your project products
  • Assign products to a deliverable
  • View a deliverable’s products
  • Unassign and remove products
  • Add, view, remove, and assign project samples
  • Create a creative brief to share the vision for the shoot with your other team members
  • View your project images
  • Upload additional images to your project
  • Print a project sheet
  • Assign Project images to deliverables
  • Make image selections on a deliverable level
  • Create a workflow for your images to pass through as part of the post-production and asset delivery part of the creative process

At the end of it all, you’ll receive a shiny new Creative Force for Editorial Creatives certificate you can share on LinkedIn to let the world know you are certified in Creative Force for Editorial Creatives and a master of “Flow Production.”

About this course

  • $195.00
  • 62 lessons
  • 44 minutes of video

Upon completing this course, you will receive a certificate of completion you can share on LinkedIn or anywhere else you feel like sharing your accomplishment!

Course Content

    1. Lesson Objectives

    2. Defining Editorial Projects

    3. Defining Deliverables

    4. Products in Editorial

    5. How They Relate

    6. Projects, Deliverables, and Products with Daniel Jester

    1. Creating a Project

    2. Activity: Creating Your First Project

    1. Lesson Objectives

    2. Project View with Daniel Jester

    3. Finding a Project

    4. High-Level Information

    5. Status Bar

    6. Project Data

    7. Navigating to Documents

    8. Documents

    9. Adding Documents

    10. Adding Documents with Daniel Jester

    11. Activity: Adding Project Documents

    1. Overview of Deliverable Creation Methods

    2. Creating Deliverables from a CSV with Daniel Jester

    3. Activity: Uploading Deliverables to a Project

    1. Lesson Objectives

    2. Projects and Products

    3. Navigate to Products

    4. Adding Products to a Project with Daniel Jester

    5. Activity: Adding Products to a Project

    6. Assigning Products

    7. Assigning Products to Deliverables with Daniel Jester

    8. Finding Deliverable Products

    9. Star the Primary Product

    10. Unassign vs. Remove

    11. Activity: Unassign and Cancel

    1. Navigating to Samples

    2. Adding Samples to a Project

    3. Bulk Sample Actions

    4. Individual Sample Actions