Daniel Jester
Creative Force Chief Evangelist
Daniel Jester is an experienced creative production professional who has managed production teams, built and launched new studios, and produced large-scale projects. He’s worked in-house at brands like Amazon, Nordstrom, and Farfetch as well as commercial studios like CONVYR. Creative-minded, while able to effectively plan for and manage a complex project, he bridges the gap between spreadsheets and creative talent.
This course is for Art Directors working in high-volume e-commerce photo studios responsible for making the final selections of images sent from the photography team. This course walks students through the process of reviewing, approving, rejecting, and proving feedback on images in Creative Force as well as how to use Creative Force to manage all assets as they move through the creative production workflow.
Art Directors are tasked with developing and maintaining the artist direction and standards of their studio. In Creative Force, this means reviewing the assets produced by the photography team and selecting which of those assets should move on to the post-production step of the creative production process. In high-volume studios, this means reviewing and managing hundreds of assets. That’s a big responsibility.
In addition, the Art Director's job is a source of potential bottlenecks in the creative process. The risk of bottlenecks becomes even more real when Art Directors are asked to use a suite of tools that were not designed for the efficient review of hundreds or thousands of images. In studios around the world not using Creative Force, Art Directors are forced to deal with:
All of the above adds unnecessary frustration to a role that already requires carrying a heavy workload and big responsibility.
That’s why we designed our image review and selection tools to relieve Art Directors of these pain points.
In this course, we will dive deep into the features that drive the Final Selection process and Asset Management in Creative Force. This will include learning how to:
At the end of it all, you’ll receive a shiny new Creative Force for Art Directors certificate you can share on LinkedIn to let the world know you are certified in Creative Force for Art Directors and a master of “Flow Production.”
Defining Final Selection
The Role Of The Art Director
Final Selection In Action
Final Selection Workflows
Final Selection By Photographer
Final Selection In Gamma By Position (Pre-Selection In Kelvin)
Final Selection In Gamma (No Pre-Selection By Photographer)
Photo Review
Navigating To Final Selection In Gamma
The Kanban Board
Kanban Board with Daniel Jester
Final Selection View
Star Ratings
Thumbnail Zoom
Viewing Multiple Selections
The Selection Panel
Navigating Around The Style Guide
Product & Style Tab
Making Selections with Daniel Jester
All About Cropping
Cropping with Daniel Jester
by Daniel Jester
Greetings all photographers! And welcome to a completely new way of working. By the end of this curriculum, you will have the knowledge necessary to jump into Creative Force and begin leveraging its full power in your daily creative work.
by Daniel Jester
In this certificate, Creative Force Chief Evangelist Daniel Jester will be showing you the best way to utilize the full suite of the functionality on offer to help you make your photo review process as efficient and effective as possible.
