Daniel Jester

Daniel Jester

Creative Force Chief Evangelist

Daniel Jester is an experienced creative production professional who has managed production teams, built and launched new studios, and produced large-scale projects. He’s worked in-house at brands like Amazon, Nordstrom, and Farfetch as well as commercial studios like CONVYR. Creative-minded, while able to effectively plan for and manage a complex project, he bridges the gap between spreadsheets and creative talent.

Course Audience

This course is for those who will serve as the administrators of their studio's Creative Force account. As an admin, you’ll be responsible for working with members of the Creative Force team to get your account configured to the needs of your studio as well as integrating Creative Force into your creative operations. You will also have full access permissions in your Creative Force account, making you the primary contact point within your studio to update style guides, workflows, personnel information, and locations, or make any other changes to your account.


As a Creative Force Admin, you’ll be one of the primary drivers bringing that new way of working to your studio.

That process requires taking your current, physical creative operations and translating them into a digital version inside Creative Force. This is actually a healthy exercise because it forces you and your teams to ask fundamental questions about your ways of working and why you do the things you do.

This course will walk you through the process of building your Style Guides. As part of this course, you’ll be required to do the following:

  • Configure your general Style Guide settings 
  • Configure your Photography settings empowering your photography with the information about what needs to be shot, how many assets are needed, and other critical information
  • Configure your Post-Production settings to provide your retouching teams (both internal and external) instructions for how the retouching on assets should executed
  • Define where assets for each Style Guide should be delivered

At the end of the course, you'll have your style guides configured to instruct your creatives at every step of the creative production process on the visual requirements of your assets.

About this course

  • $195.00
  • 65 lessons
  • 10 minutes of video
  • 1.5 hours to complete
  • Creative Force Admins Certificate

Upon completing this course, you will receive a certificate of completion you can share on LinkedIn or anywhere else you feel like sharing your accomplishment!

Course Content

    1. Introduction to Your Worksheet

    2. How It Works

    3. Our Recommendation

    1. About This Section

    1. Lesson Objectives

    2. Workflows vs. Style Guides

    3. Style Guides as Creative Briefs

    4. Navigating to Style Guide

    5. Filters

    6. Default Style Guide

    7. Using the Default Style Guide

    8. Activity: Editing Your Default Style Guide

    9. Activity: Creating a Style Guide

    1. Lesson Objectives

    2. Client Selection

    3. Enable Your Style Guide

    4. Style Guide Cover Image & Description

    5. Category Refresher

    6. Assign a Category Trigger

    7. Select a Workflow

    8. Activity: Configure General Style Guide Settings

    9. Reminder: Mark Your Task Complete

    1. Lesson Objectives

    2. Workflow and Style Guide Connection

    3. Conditional Production Types

    4. Description and Documents

    5. What are Style Guide Positions?

    6. Target Image and Name

    7. Shot Count

    8. Optional Positions

    9. Description and Files (Position Level)

    10. Activity: Create Your Own Style Guide Positions

    11. Navigating to Position Settings

    12. Position Type Selection

    13. Hero Position Toggle

    14. Enforce Alts

    15. Bypass External Post

    16. Activity: Configure Your Own General Position Settings

    17. What Are Properties?

    18. Where Do Properties Come From?

    19. Adding Properties

    20. Activity: Creating Style Guide Position Properties

    21. Introduction to Conditions

    22. Conditional Style Guide Positions with Daniel Jester

    23. Activity: Style Guide Conditional Positions

    24. Reminder: Mark Your Tasks Complete

    1. Color Reference with Daniel Jester

    2. Activity: Configure Your Color Reference Naming

    3. Reminder: Mark Your Tasks Complete